Distribution Fraud Defined, Not Click Fraud

by Andy Huang / Wednesday, 27 December 2006 / Published in Contextual Advertising

Searchquant made a very vaild point and defined distribution fraud in the PPC industry. Apparently, the argument is that distribution fraud is even worse than click fraud, and we (PPC advertisers) should start calling it the proper term – ‘Distribution Fraud’, instead of ‘Search Arbitrage’. Here is the reason:

Paid search ads are bought by advertisers with the explicit understanding that those ads will only be viewed as a direct result of a search performed on a search engine. Contrary to this understanding, Distribution Fraudsters are taking search ad feeds (as distinct from contextual ad feeds) and showing them on domains whose sole purpose is to receive low-CPC clicks from Google AdWords and provide no option to the user but to click on a high-CPC *search ad* within the site; this constitutes a contextual ad, not a search ad.

About Andy Huang

Andy Huang brings years of results-driven technology marketing expertise to the position as Speaker, Coach, Trainer, Analytic & Google Partner. He has the innate ability to combine traditional and cutting edge marketing methods to quickly grow brand awareness and increase market share across 197 verticals and over 300+ clients. One was acquired in 2015 for $37 Billion, another in 2013 for $1.1 Billion both Nasdaq listed. With extensive experience in revenue driven servicing His aggressive implementation of these strategic proactive revenue planning & marketing efforts rapidly impact all of clients business's bottom line. Now with business blogging on the internet, Andy Huang will share with you some of his most successful business resource and strategies to help fuel your success online!

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