2009 Affiliate Marketing Research Study
Just saw my friend Rosalind Gardner shared the AffiliateBenchmarks affiliate marketing survey on her blog. I took a look at it and it’s a very well-constructed survey to determine 2009 affiliate practices. I want to share this with you as well.
All affiliates who participate and complete this survey will receive a free copy.
Here’s the press release:
New York, NY (PRWEB) July 8, 2009 — AffiliateBenchmarks, a research division of outsourced affiliate management agency NETexponent, has released an affiliate marketing survey to be completed by affiliates and website publishers by July 31st 2009. The survey results will gather best practices for several aspects of affiliate marketing, including how best to communicate with affiliates, what advertisers can do to optimize affiliate relationships, what tools and information affiliates crave, and what challenges they face. Results will be analyzed and used to identify marketing trends and projected changes. Affiliates who complete the survey will receive a free copy of the results and others will have the option to buy a copy once released.
We were very proud of last years effort and the industry’s response but knew we had room for improvement This year survey is not only bigger and better but it also has the support of major affiliate networks like Commission Junction, Google Affiliate Network, LinkShare, PepperJam, Shareasale, and Media Trust. Thanks to the support of these major networks we have been able to optimize our study and significantly increase the number of respondents.
AffiliateBenchmarks produced their first study in 2008 and the research report was met with an extremely positive response from the online marketing community. The positive response from last years research report and continued need for industry benchmarks prompted AffiliateBenchmarks to produce the 2009 survey. This year the AffiliateBenchmarks survey has been significantly expanded and improved based on the knowledge and feedback from the industry leaders. The 2009 survey includes a wide range of questions about topics such as affiliates’ experiences with different types of ad performance, site visitor demographics, technology and communication preferences, motivations for joining an affiliate program, experiences with emerging technology, and more.“We were very proud of last years effort and the industry’s response but knew we had room for improvement,” said Peter Figueredo, CEO & Co-Founder of NETexponent. “This year survey is not only bigger and better but it also has the support of major affiliate networks like Commission Junction, Google Affiliate Network, LinkShare, PepperJam, Shareasale, and Media Trust. Thanks to the support of these major networks we have been able to optimize our study and significantly increase the number of respondents.”
If you are an affiliate/publisher and are interested in benchmarking your success by completing this survey, we will send you a copy of the results. Your time and input is greatly appreciated. Be sure to complete the survey before July 31, 2009. Affiliate Benchmarks respects the privacy of affiliates and only aggregate information will be shared.
AffiliateBenchmarks is the affiliate research division of NETexponent. AffiliateBenchmarks designs and executes affiliate marketing research with the purpose of increasing industry education and providing useful data and statistics to the affiliate community. We focus on the benefit of the affiliate marketing industry as a whole, and strive to provide reliable information that is interesting and useful to a wide range of people involved with affiliate marketing. Follow us on Twitter @AffBenchmarks.
NETexponent is an online performance based marketing agency located in New York that specializes in outsourced affiliate and search marketing management, growth, and optimization. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance based deals with its clients. The agency focuses on efficiently acquiring the most valuable customers for each advertiser they work with, while always delivering the highest level of client service. NETexponent is committed to being the industry’s leading performance online marketing agency, continually evolving to address changing market conditions and client needs. Follow us on Twitter @NETexponent.
To your continual success!
Andy
